ProResponder LLC

24 TCOLE hours Certified

Attendees will learn basic roles, responsibilities and techniques necessary to communicate a carefully crafted message to their intended audience. Training will include a number of mock training scenarios as well as “on-camera” exercises for every course participant. The exercises are intended to give attendees useful experience in realistic situations. 

Topics will include:

• Crafting your message
• Roles and responsibilities of a Public Information Officer
• Basic communication strategies
• Assessing your agency’s strengths and weaknesses
• Interview like a Pro
• Writing effective Media Releases
• Building strong media relationships
• Serving the public through effective communications
• Dealing with hostile news media
• Anatomy of a Press Conference
• Handling the media in disaster situations